How to Improve Your Conversion Rates in 10 Steps

Conversion rates or CR’s, are a big deal when talking about marketing, because if you’re not turning lookers into buyers at a high rate, what are you advertising for? If you’re currently looking at your conversion rates and scratching your head because things aren't adding up, don’t worry, t...

Marketing
09:29

How to build the foundations for a successful Content...

Content marketing is one of the most important things to invest in to promote your sales funnel in digital marketing. A content marketing strategy has the potential to bring huge benefits to your business, and help you to cut through the noise in the digital world. To get ahead of the competition yo...

Marketing
12:46

An Introduction to Emotional Marketing

Emotional marketing is all around us - from ads on the radio preaching for the best tiles on the market, to the coffee shop you visited this morning. Both situations aimed to appeal to one common thread – your emotions. Because emotions are so ingrained into our DNA, we can’t help but to use the...

Marketing
08:24

Email Marketing for Each Stage of the Buyer's Journey

There's no such thing as a perfect email strategy, so it's important to consider the thought process of users at each stage of the buyer's journey along the way. To avoid being missed amongst the daily flow of mail, creating content which is relevant and appropriate to your users at each moment of t...

Marketing
08:37

Online Advertising Strategies That Work

Businesses are recognising the importance of focusing on their online advertising strategies, now more than ever before but it can be difficult determining what exactly you should be doing, and where to start. While the world of online advertising strategies is a lot bigger than the strategies menti...

Marketing
08:11

Sales and Marketing Alignment: How to Streamline the...

Sales & Marketing Alignment is something that every business has to do, it's just a matter of how well you do it. In its purest form, Marketing & Sales Alignment is the agreement between your Marketing and Sales departments about the process a lead goes through to become a customer, how that is tagg...

Marketing
08:11

The Importance of A/B Testing your Landing Pages in 2020

A/B Testing or Split Testing refers to the comparison of two versions of the same piece of content, with one item changed on the variation. For instance, you might create a variation of an existing landing page and tweak the headline, or change the colour of the CTA. Intuition and consumers' somewha...

Marketing
07:11

How to create a Monthly B2B Newsletter

B2B Newsletters aren't actually as dull as we all make out, if sent to a targeted audience and read with the intended purpose in mind. At the heart of newsletters comes valuable information, genuine personality and a human touch that keeps people wanting to hear from you. Unlike a B2C newsletter, wh...

Marketing
06:37

Choosing the Perfect CMS for your Website Project: a...

Whether you're creating a corporate website or an eCommerce store, a Content Management System or CMS enables you to control your site's content, design and functionality without having to know any code or being a total website whiz. A CMS is a super important investment, choosing and implementing o...

Marketing
10:00

How to Keep Up when your Buyer Personas' Needs Suddenly...

During this Covid-19 period your customers needs are changing and they are more demanding, which means your audience are looking to your brand as a source of comfort and consistency. However, as isolation regulations come and go, emotions run high and tension continually mounts, it’s hard to know ...

Marketing
04:54

8 Ways to Repurpose Your Content While Practicing Social...

In most instances, newly published content doesn’t always make the biggest splash in the wider audience pool. So, by repurposing your content for different channels, you create new forms of engagement for people who would otherwise not bother looking at your material. Not only is repurposing conte...

Marketing
09:34

6 Tips to Boost Your SEO Marketing in 2020

Search Engine Optimisation or SEO is a vital key in any businesses inbound marketing strategy so it's important to understand the basics. For those that are fresh to SEO it is defined as "the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.” In ...

Marketing
08:08

Why You Need an Agile Content Management System (CMS) Now...

Content Management System or CMS is a powerful system of tools that helps anyone build and manage a website - no need for fancy coding or understanding of the development process. With features and functionality allowing you to create exactly the website you want, you can easily and quickly make cha...

Marketing
06:31

8 Tips for Great Customer Service in Ecommerce

Your customer service can say more about your business than your brand personality does. When done well, it can turn your casual website onlookers into loyal customers that spread the good word about your business. The essential elements of direct customer service are to be positive, helpful and to ...

Customer Service
05:55

How to Pivot your Content Plan on the Fly

As marketers, we know that things can change literally overnight. Sudden trends or global events divert peoples' attention, or competitors' marketing campaigns get too much traction from your target audience than you originally thought. When your audience's needs changes in conjunction with the shif...

Marketing
04:09