A Guide to Buyer Persona Development: Why is it Important

Looking for the key to a successful marketing strategy? Buyer persona development is absolutely essential for your marketing efforts to succeed - regardless of the size of your business or the type of industry.
So, what is buyer persona development, and why is it important? In this video, we're not only help you answer these questions, but also show you how to implement them in your marketing strategy! Let's get into it.

QUICK VIEW GUIDE:
0:00 INTRO
0:34 A Buyer Persona. What is it?
1:33 Creating a Buyer Persona
1:40 Step #1. Conduct your Research
2:11 Step #2. Identify the Customer’s Challenges – and Goals
3:08 Step #3. Describe How Your Brand Can Help
3:25 Step #4. Create the Buyer Persona
4:09 How can Buyer Personas be used in Marketing?
4:44 OUTRO

To learn even more read our blogs here https://www.nbh.co/articles/a-guide-to-buyers-persona-development-what-is-it-and-why-is-it-important

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#Buyer #Persona #Development

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