Account-Based Marketing (ABM) 101

If you've been in the B2B marketing world for a while, you may have come across the term Account-based marketing (ABM). It may seem like the trendiest word on the block, but ABM is more than a fad with an expiry date. In fact, a survey has found that 97% of marketers said ABM creates a higher or much higher ROI than any other of their marketing initiatives. So what is this mysterious ABM and why should you care?

QUICK VIEW GUIDE:
0:00 INTRO
0:32 Basics of Account-Based marketing (ABM)
4:08 Forming Your Own ABM
4:14 Identify
4:40 Create
5:29 Engage
6:02 Advocate
6:20 Evaluate and Optimise
6:32 OUTRO

To learn even more read our blogs here https://www.nbh.co/articles/account-based-marketing-abm-101

Follow Us:
Neighbourhood Website: https://www.nbh.co/
Facebook: https://www.facebook.com/nbhcoaus/
Instagram: https://www.instagram.com/nbh.co/
Linkedin: https://www.linkedin.com/company/neighbourhood-co/
Youtube: https://www.youtube.com/channel/UCjAQAlrbPyztKwlC2Wt1NvA

#Account #Based #Marketing #101

Landing pages for your PPC campaign

On their journey to generate leads, advertisers often discover paid traffic pointed to generic web pages don’t convert like they should. This is usually because visitors can’t find what they specifically searched for on the generic page and bounce quicker. Hardly ideal for your lead conversions....

Marketing
06:12

How to Nail Social Media Marketing

It's a pretty widely accepted rule that a social media presence is a necessity for a business these days. Almost all businesses have put time aside to put together a social media page or two in an attempt to build an engaged audience. Unfortunately, some businesses are failing to achieve success bec...

Marketing
06:03

Creating Customer Journey Maps from Scratch

Mapping out the customer journey is something we all know we should do, but often we forget. When you see people losing interest in your product or service and customers dissatisfied, it’s time to work on your customer journey map. It doesn’t matter if your product is the best on the market, if...

Marketing
09:42

How to Build a Memorable Brand on a Budget

How would you define ... 'brand'? While many buzzwords may come to mind, your brand is far more than just your logo. To give you the full rundown, in this video we're going to look at what exactly branding is, why it is important and how you can build and maintain your brand on a budget. QUICK VIEW ...

Marketing
06:55

Tips for Turning your Content into Stories that Sell

Content marketing is possibly the most crucial element of any marketing strategy. It’s your time to shine, your opportunity to put your best foot forward to attract and convert prospects into customers ... without having to sell to them. But as today’s consumers don’t decide to buy from you ba...

Marketing
06:30

Implementing a Contextual Content Marketing Strategy

Ever found yourself scrolling through your inbox loaded with marketing emails? I think we all have. Irrelevant product offers, flash sales, newsletters and endlessly boring feedback forms. More and more businesses are producing digital marketing content through social media, online blogs, podcasts a...

Marketing
06:06