An Introduction to Emotional Marketing

Emotional marketing is all around us - from ads on the radio preaching for the best tiles on the market, to the coffee shop you visited this morning. Both situations aimed to appeal to one common thread – your emotions.

Because emotions are so ingrained into our DNA, we can’t help but to use them for almost every single decision-making moment we are posed with. You may have all the spreadsheets and fully calculated strategies, but it’s a fact that people respond to their feelings first and their logic, second.

As a marketer, appealing to your audience’s emotions is a no-brainer. With the number of media channels, platforms and devices consumers have access or interact with, brands nowadays need better and more effective ways of delivering their message. Standing out from the crowd and having memorable and a fully absorbed message is something emotional marketing can do for your brand.

Watch this video to discover how your brand can stand out to your audience with emotional marketing.

To learn even more read the blog here https://www.nbh.co/articles/an-introduction-to-emotional-marketing-for-the-2020-customer

#marketing #emotions #emotionalmarketing

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