How to Get to Know Your Customer: 3 Steps to Buyer Persona Creation

Developing a buyer persona is 100% the best way to understand the relationship between you and your consumer and learn the ins 'n' outs of who you're engaging with.

With a little research and some real-life data, you can easily take the guess work-out out of the equation and identify who your customers really are. Identifying the personas you're targeting will transform your ability to attract, engage and delight your customers.

Watch this video to find some key questions you should be asking to paint a clearer picture. In doing so, you'll be able to design personal experiences for each of your prospects.

To learn even more read the blog here https://www.nbh.co/articles/how-to-get-to-know-your-customer-3-steps-to-buyer-persona-creation

#marketing #inbound #buyerpersona

How to Improve Your Conversion Rates in 10 Steps

Conversion rates or CR’s, are a big deal when talking about marketing, because if you’re not turning lookers into buyers at a high rate, what are you advertising for? If you’re currently looking at your conversion rates and scratching your head because things aren't adding up, don’t worry, t...

Marketing
09:29

How to build the foundations for a successful Content...

Content marketing is one of the most important things to invest in to promote your sales funnel in digital marketing. A content marketing strategy has the potential to bring huge benefits to your business, and help you to cut through the noise in the digital world. To get ahead of the competition yo...

Marketing
12:46

An Introduction to Emotional Marketing

Emotional marketing is all around us - from ads on the radio preaching for the best tiles on the market, to the coffee shop you visited this morning. Both situations aimed to appeal to one common thread – your emotions. Because emotions are so ingrained into our DNA, we can’t help but to use the...

Marketing
08:24

Email Marketing for Each Stage of the Buyer's Journey

There's no such thing as a perfect email strategy, so it's important to consider the thought process of users at each stage of the buyer's journey along the way. To avoid being missed amongst the daily flow of mail, creating content which is relevant and appropriate to your users at each moment of t...

Marketing
08:37

Online Advertising Strategies That Work

Businesses are recognising the importance of focusing on their online advertising strategies, now more than ever before but it can be difficult determining what exactly you should be doing, and where to start. While the world of online advertising strategies is a lot bigger than the strategies menti...

Marketing
08:11

Sales and Marketing Alignment: How to Streamline the...

Sales & Marketing Alignment is something that every business has to do, it's just a matter of how well you do it. In its purest form, Marketing & Sales Alignment is the agreement between your Marketing and Sales departments about the process a lead goes through to become a customer, how that is tagg...

Marketing
08:11