How to Keep Up when your Buyer Personas' Needs Suddenly Shift

During this Covid-19 period your customers needs are changing and they are more demanding, which means your audience are looking to your brand as a source of comfort and consistency.

However, as isolation regulations come and go, emotions run high and tension continually mounts, it’s hard to know what the best thing to say is. One solution is to look at your buyer personas which represent groups of consumers with similar needs, wants, expectations, motivations and pain points.

And while major social changes, like a Pandemic, don't happen on the regular basics, when it does happen, buyer personas are a great tool for understanding the diverse concerns of your customer base and help you create courses of action.

Watch this video to find 3 questions you should be asking and answering yourself in order to leverage your existing personas and make the right marketing moves that serves your audience.

To learn even more read the blog here https://www.nbh.co/articles/buyer-personas-and-changing-times-how-to-keep-up-when-your-personas-needs-suddenly-shift

#marketing #buyerpersonas #inbound

How to Create a Successful Inbound Marketing Campaign

With everyone well and truly sick of being interrupted by ads, what are marketers supposed to do to get their messages out there? The real problem might not be ads in general, but rather the actual content of the ads. Creating content that provides genuine, human value to consumers can work wonders ...

Marketing
06:48

HubSpot CMS vs.WordPress - An Informed Decision

One of the biggest questions any business comes up against when they're first starting out is whether they want HubSpot or WordPress. Why? Well, the backstage software that you use to create your website actually has everything to do with the main performance. Every content management system comes e...

Marketing
08:54

Smarketing: Aligning Sales and Marketing Strategies

Often sought after but rarely achieved, sales and marketing alignment is the holy grail of businesses world over. And it’s no wonder why: Aligned teams work more effectively and perform better. Despite knowing this, many organizations struggle to stay aligned. Distributed workforces, fluctuating m...

Marketing
06:46

How is SEO Different Around the World

Looking for the key to a successful marketing strategy? Buyer persona development is absolutely essential for your marketing efforts to succeed - regardless of the size of your business or the type of industry. So, what is buyer persona development, and why is it important? In this video, we're not ...

Marketing
05:26

A Guide to Buyer Persona Development: Why is it Important

Looking for the key to a successful marketing strategy? Buyer persona development is absolutely essential for your marketing efforts to succeed - regardless of the size of your business or the type of industry. So, what is buyer persona development, and why is it important? In this video, we're not ...

Marketing
05:13

Beginner’s Guide to Consumer-Generated Marketing

Studies show that 84% of people trust the opinions of strangers as much as, or even more than the opinion of friends or family. Statistics like these that have driven a massive rise in Instagram influencers and YouTube vloggers earning million-dollar deals, along with a humongous growth in consumer-...

Marketing
03:59