Marketing

How to create a Monthly B2B Newsletter

B2B Newsletters aren't actually as dull as we all make out, if sent to a targeted audience and read with the intended purpose in mind. At the heart of newsletters comes valuable information, genuine personality and a human touch that keeps people wanting to hear from you. Unlike a B2C newsletter, wh...

Marketing
06:37

Choosing the Perfect CMS for your Website...

Whether you're creating a corporate website or an eCommerce store, a Content Management System or CMS enables you to control your site's content, design and functionality without having to know any code or being a total website whiz. A CMS is a super important investment, choosing and implementing o...

Marketing
10:00

How to Keep Up when your Buyer Personas' Needs...

During this Covid-19 period your customers needs are changing and they are more demanding, which means your audience are looking to your brand as a source of comfort and consistency. However, as isolation regulations come and go, emotions run high and tension continually mounts, it’s hard to know ...

Marketing
04:54

8 Ways to Repurpose Your Content While...

In most instances, newly published content doesn’t always make the biggest splash in the wider audience pool. So, by repurposing your content for different channels, you create new forms of engagement for people who would otherwise not bother looking at your material. Not only is repurposing conte...

Marketing
09:34

6 Tips to Boost Your SEO Marketing in 2020

Search Engine Optimisation or SEO is a vital key in any businesses inbound marketing strategy so it's important to understand the basics. For those that are fresh to SEO it is defined as "the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.” In ...

Marketing
08:08

Why You Need an Agile Content Management System...

Content Management System or CMS is a powerful system of tools that helps anyone build and manage a website - no need for fancy coding or understanding of the development process. With features and functionality allowing you to create exactly the website you want, you can easily and quickly make cha...

Marketing
06:31

How to Pivot your Content Plan on the Fly

As marketers, we know that things can change literally overnight. Sudden trends or global events divert peoples' attention, or competitors' marketing campaigns get too much traction from your target audience than you originally thought. When your audience's needs changes in conjunction with the shif...

Marketing
04:09

Which Social Media Platform Your Business...

Using Social media for your brand is an absolute essential marketing tool to get you found, engage with your customers and to create strong brand equity. But with so many platforms to choose from with each specialising in certain areas and used by specific demographics, it can get a bit overwhelmin...

Marketing
05:26

How Guest Blogging is Key to SEO Optimisation

Blogging plays a key part in strengthening your websites search engine optimisation. This is not a short-term practice and it is not the quickest route to improving your SEO. It’s a long-term strategy that requires long-term commitment. But the benefits that you can reap from guest blogging, which...

Marketing
04:39

Conversational Marketing 101: the Next Best...

Nowadays, people are hit over and over again by tidal waves of marketing messages on every channel out there. It’s not only annoying, but its making it hard for businesses to cut through the advertising noise and reach their people. For most marketers, there is a universal sentiment that more pers...

Marketing
06:57

How Search Engines Work and Ways to Get Noticed...

Before talking about SEO (search engine optimisation) strategies or even trying to understand SEO as a topic, let's get back to basics. Because how are you going to know how to standout to search engines if you don't even know how they work? Back in the beginning of the World Wide Web, getting conne...

Marketing
04:47

How to Get to Know Your Customer: 3 Steps to...

Developing a buyer persona is 100% the best way to understand the relationship between you and your consumer and learn the ins 'n' outs of who you're engaging with. With a little research and some real-life data, you can easily take the guess work-out out of the equation and identify who your custom...

Marketing
05:55