Marketing

The Importance of Video Marketing in 2020

Video content is so popular these days as it gives our eyes a well-needed rest, and it's easily digestible in a search space loaded chock-a-block with textual content. Converting your content into video form has a bunch of benefits that actually take the cake in the form of potentially massive retur...

Marketing
04:00

Speak to Your Target Audience: 10 Steps for...

People aren't all the same, they have different needs and wants, different challenges and different goals. This can make defining a target audience for your marketing campaign pretty bloody difficult, all things considered. If you’re using content marketing to build trust and move folks closer to ...

Marketing
03:28

How to Improve your Email Marketing [2020 Update]

Email marketing still provides the most value for the money that is spent on it. It’s about 40 times more effective per dollar spent than social media marketing on giants Facebook and Twitter. Email marketing replaced cold calling, social media can work but you're competing with pictures of cute d...

Marketing
03:05

The Digital Marketing Sales Funnel

Typically, before truly becoming a customer, an individual goes through what we like to call the Digital Marketing Sales Funnel. It comprises of a variety of stages: from the buyer becoming aware of a product or service, to them doing their research, reaching out to the business before finally commi...

Marketing
03:54

Agency Update July 2020

Welcome to July! We hope you're keeping safe and well! We're back to keep you updated on what we've been up to this past month to keep on top of a changing world, and the changing world of marketing, selling and servicing your customers. As part of our July update, we'd like to introduce you to our ...

Marketing
07:29

Lead Generation: The quick guide to get more...

Leads are what fuels your sales pipeline. Without leads, your list of potential sales will be dire and as a result, your business could suffer. Leads are essential in all forms of marketing but the way you attract them will differ slightly for digital marketing versus traditional marketing. The more...

Marketing
03:37

Why Growth Driven Design is the Obvious Choice...

If you run a company, big or small, your website is the number one thing you need to get your name out there – because we can only shout so loudly. We can assure you that investing in your website will be one of the most valuable contributions you will make to your customer's experience with your ...

Marketing
04:45

Inbound Marketing? You're Already Doing It...

Maybe you’ve heard about inbound marketing, but don’t really know what it is. Or maybe you’ve heard some of the buzzwords we've thrown around – like content marketing, social media marketing and SEO – but don’t quite understand what we're on about. Inbound marketing is an approach focuse...

Marketing
03:36

Instant Gratification: Selling to the NOW...

Millennials have the world at their fingertips, 24/7, so you hardly ever see them with traditional mediums anymore. Even computers and laptops are being phased out by their smaller, more portable phone and tablet siblings. The name of the game is Instant Gratification. Millennial marketing tactics n...

Marketing
03:19

Lead Nurturing: Make Friends & Influence Them

Lead Nurturing can be a tough concept to understand at the best of times even though it’s an integral part of a successful digital strategy. Relationship building is as important to your business as it is outside of it. You cannot assume that someone who likes your Facebook business page is certai...

Marketing
04:00

Growth Driven Design - The New Web Development

If you think that traditional web design is painful, complex, time-consuming, expensive and a guaranteed vibe-killer - Growth Driven Design is all you need. Growth Driven Design, or GDD, minimises the inherent risks of traditional web design through a systematic approach that shortens the time to la...

Marketing
04:56