Marketing

The psychology of Call to Actions: convincing...

Call-to-Actions are some of the under-appreciated workhorses of the marketing world. Sure, landing pages look flashy and a good form can pull phone numbers like no bodies business, but few people stop and give the humble CTA more than a second thought. Despite that, a strong CTA can make all the dif...

Marketing
02:39

What is Inbound Marketing

All this talk about Inbound Marketing, what is inbound? The way we purchase has changed so inbound is changing the way we market today and the future. Read more here: https://www.nbh.co/articles/what-is-inbound-marketing

Marketing
04:37

The Digital Marketing Sales Funnel

Typically, before truly becoming a customer, an individual goes through what we like to call the Digital Marketing Sales Funnel. It comprises of a variety of stages: from the buyer becoming aware of a product or service, to them doing their research, reaching out to the business before finally commi...

Marketing
03:54

Understanding the Online Buyer's Journey

In our digital age your website is your best salesperson, working around the clock, every day of the week, all to give your customers a great first impression and provide value to prospective buyers. You give your website so much responsibility to provide the right information, to the right person,...

Marketing
05:00

Lead Nurturing: Make Friends & Influence Them

Lead Nurturing can be a tough concept to understand at the best of times even though it’s an integral part of a successful digital strategy. Relationship building is as important to your business as it is outside of it. You cannot assume that someone who likes your Facebook business page is certai...

Marketing
04:00

Lead Generation- The quick guide to get more...

What does Lead Generation look like in 2019 and why do you need it? How can it boost your sales and set your business up for success! Learn more - https://www.nbh.co/articles/lead-generation-the-quick-guide-to-get-more-leads ------ WHO IS NEIGHBOURHOOD? Neighbourhood is a customer engagement agency ...

Marketing
03:37

The 4 Elements You Need to Nail Your Social...

Social media has become a great part of digital marketing over the last few years. There are more people, being more social online than ever before, and any brand that isn’t doing their utmost to capitalise on that is ignoring a huge resource. Whether they’re sharing important life updates on Fa...

Marketing
03:59

What is PPC - A Beginners Guide

Don't know where to start when it comes to pay-per-click? You've come to the right place! Keep watching on to learn the basics of PPC advertising and how it can help you! Learn more here - https://www.nbh.co/articles/what-is-ppc-and-how-does-it-work------- WHO IS NEIGHBOURHOOD? Neighbourhood is...

Marketing
03:10

How to Write Monthly Marketing Reports to...

A breakdown of a monthly reporting technique that creates a detailed and useful monthly report to present to clients or superiors. Learn more here - https://www.nbh.co/articles/how-to-write-monthly-marketing-reports ------- WHO IS NEIGHBOURHOOD? Neighbourhood is a customer engagement agency that wor...

Marketing
03:17

How to Improve your Email Marketing [2020 Update]

Email marketing still provides the most value for the money that is spent on it. It’s about 40 times more effective per dollar spent than social media marketing on giants Facebook and Twitter. Email marketing replaced cold calling, social media can work but you're competing with pictures of cute ...

Marketing
03:05

Speak to Your Target Audience: 10 Steps for...

People aren't all the same, they have different needs and wants, different challenges and different goals. This can make defining a target audience for your marketing campaign pretty bloody difficult, all things considered. If you’re using content marketing to build trust and move folks closer to...

Marketing
03:28

What's New in HubSpot - January 2020

Receive your free Hubspot Portal audit by visiting - https://www.nbh.co/hubspot-portal-auditWelcome to the first episode of our new series, 'What's new in HubSpot' - your monthly one-stop-shop to learn the ins and outs of HubSpot's latest features, and best practices for how you can use th...

Marketing
06:29