Marketing

A Complete Guide to Pillar Pages and Topic...

Content marketers are constantly battling for the attention of their audience so topic clusters and pillar pages are only way to rank in search results in 2020. Modern websites need to be organised according to different main topics, with blog posts about specific, conversational long-tail keywords ...

Marketing
06:11

How Contextual Marketing is key for Customer...

Personalising the user experience based on who they are and what they are looking for will not only make your customers very happy, it will also give you competitive advantage and all-important conversions, so you can go and help more people find what they're looking for. If you're keen to get going...

Marketing
02:19

A First-Timers' Guide to Running a Successful...

Nowadays 62 % of all B2B marketers use webinars in their content marketing strategy to entice new leads and move existing ones down the sales funnel. If you are looking to run your very first webinar – check out this rinse-and-repeat checklist to set up a webinar that works! To learn even more rea...

Marketing
08:11

4 Tips to Get More Leads from Landing Pages

Failing to bring your potential audience to the right page of the website, not touching their pain points, and not giving them the information they want is the worst thing that could happen to your digital marketing. Watch this video to find 4 tips for turning your landing page into lead-generating ...

Marketing
03:45

YouTube Advertising: How to Guide

In the new digital age, commercials aren't just for television, the same ad you run on TV can be optimised and targeted to reach your target audience on YouTube and across social media. With 1.9 billion monthly active users, it'd be crazy to overlook Youtube advertising as part of your digital marke...

Marketing
04:23

Shopify vs WooCommerce: Which is Best For Your...

When you move into eCommerce, you want to make sure you get it right from the start, so the building blocks you use from day one is important. None more important than the platform you build your online store through. Both Shopify and WooCommerce have their strengths and chances are one of them will...

Marketing
08:59

Traditional Web Design vs Growth Driven Design

Your website is essentially a modern-day high street window, it's the medium through which 90% of your customers will engage with your business and guides their perceptions as to whether your business is hot or not. Today's marketing teams understand all too well that their efforts to create engagin...

Marketing
04:35

The simple guide to twitter advertising

Tweets can be informative knowledge bombs from industry leaders, jokes and puns from armchair comedians or absolute dribble and rubbish from an over-opinionated person who uses it to vent all their frustrations. They are a way to connect with people, vent, offer your opinion or share something you'v...

Marketing
03:53

Marketing Budgets: are You Spending Enough?

The question “How much should we spend on marketing?” is one of the most common for all businesses. We’ve found that there is a pretty decent way to budget your marketing spend right. Watch this video to find how to use 'Lifetime Value' of your customers to determine your marketing budget and ...

Marketing
03:14

The Ultimate Guide to Content Offerings

Today, content is the new language of inbound marketing around here. The vast majority of consumers engage in your content before deciding to do business with you, and with such a huge emphasis placed on publishing content, it’s important that you’re leaving no stone unturned and leverage all th...

Marketing
07:17

A Beginner’s Guide to Content Creation

All successful content marketing strategies call for a wide variety of content for each of your buyer personas and at each stage of the buyer's journey. But creating loads of specialised content, doesn't mean you have to totally reinvent the wheel with each piece. You need a clear and repeatable pro...

Marketing
05:19