Sales and Marketing Alignment: How to Streamline the Handover Process

Sales & Marketing Alignment is something that every business has to do, it's just a matter of how well you do it. In its purest form, Marketing & Sales Alignment is the agreement between your Marketing and Sales departments about the process a lead goes through to become a customer, how that is tagged and tracked, who's responsibility it is to move them through that process and what constitutes a quality lead.

It’s essential because even a business that has never openly discussed it has some sort of give and take between marketing and sales - there is no way for either to function in a vacuum. If you want their relationship to be effective, efficient and optimised however, you'll need a formal alignment to ensure that everyone is on the same page.

Marketing & Sales Alignment gives businesses the opportunity to focus their staff and ensure everyone is moving in the same direction.

Watch this video to find out how to set a process a lead goes through to become a customer with Marketing & Sales Alignment.

If you need a hand with Sales and Marketing Alignment check out our page

#marketing #sales #alignment

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