Speak to Your Target Audience: 10 Steps for Creating Buyer Personas

People aren't all the same, they have different needs and wants, different challenges and different goals. This can make defining a target audience for your marketing campaign pretty bloody difficult, all things considered.

If you’re using content marketing to build trust and move folks closer to a sale, you need to provide content that addresses the different needs and wants of different types of prospective customers. You need to segment your prospect list based on the kinds of content and marketing channels which will be most effective with different types of customers.

Watch this video to find what is the best way to create buyers personas.

To learn even more read the blog here https://www.nbh.co/articles/10-steps-buyer-personas

#marketing #contentmarketing #buyerspersonas

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