Tagged with content marketing

Choosing the Perfect CMS for your Website...

Whether you're creating a corporate website or an eCommerce store, a Content Management System or CMS enables you to control your site's content, design and functionality without having to know any code or being a total website whiz. A CMS is a super important investment, choosing and implementing o...

Marketing
10:00

How to Keep Up when your Buyer Personas' Needs...

During this Covid-19 period your customers needs are changing and they are more demanding, which means your audience are looking to your brand as a source of comfort and consistency. However, as isolation regulations come and go, emotions run high and tension continually mounts, it’s hard to know ...

Marketing
04:54

8 Ways to Repurpose Your Content While...

In most instances, newly published content doesn’t always make the biggest splash in the wider audience pool. So, by repurposing your content for different channels, you create new forms of engagement for people who would otherwise not bother looking at your material. Not only is repurposing conte...

Marketing
09:34

Why You Need an Agile Content Management System...

Content Management System or CMS is a powerful system of tools that helps anyone build and manage a website - no need for fancy coding or understanding of the development process. With features and functionality allowing you to create exactly the website you want, you can easily and quickly make cha...

Marketing
06:31

How to Pivot your Content Plan on the Fly

As marketers, we know that things can change literally overnight. Sudden trends or global events divert peoples' attention, or competitors' marketing campaigns get too much traction from your target audience than you originally thought. When your audience's needs changes in conjunction with the shif...

Marketing
04:09

Which Social Media Platform Your Business...

Using Social media for your brand is an absolute essential marketing tool to get you found, engage with your customers and to create strong brand equity. But with so many platforms to choose from with each specialising in certain areas and used by specific demographics, it can get a bit overwhelmin...

Marketing
05:26

How to Get to Know Your Customer: 3 Steps to...

Developing a buyer persona is 100% the best way to understand the relationship between you and your consumer and learn the ins 'n' outs of who you're engaging with. With a little research and some real-life data, you can easily take the guess work-out out of the equation and identify who your custom...

Marketing
05:55

The Long-Form Content Revival of 2020

Writing content might be something you enjoy doing, but you're desperate to get it over and done with, so you can move on to the next thing on your list, be it writing something else, sending out your emails or holding meetings with clients. But success in content, comes from truly putting yourself ...

Marketing
03:57

The Difference: Inbound and Outbound Marketing

The best way to explain inbound marketing is by comparing it to traditional, outbound marketing. It might have a fancy name, but outbound advertising is something we’re all incredibly familiar with: TV and radio ads, flyers, catalogues, magazine and newspaper ads, billboards, cold calls, weekly ne...

Marketing
04:05

Inbound: The New Digital Marketing

Inbound is a business philosophy based around helping people. It encourages a humanistic and personable approach to business which helps brands create meaningful relationships with strangers, prospects, or customers. This means that inbound businesses are extremely customer-centric – they take spe...

Marketing
04:30

LinkedIn Key Statistics for 2020

LinkedIn is seen as the Facebook for white collar works and the concrete cowboys. It's a social media platform used for business networking, to find corporate jobs, to celebrate business wins or to become a thought-leader in an industry. People share here news about awards that mean something in bus...

Marketing
03:33

Where to start with Social Media Marketing

If you aren't marketing well on social media, you're underutilising arguably the most valuable marketing channels there are. The first step to effectively marketing to a specific segmented audience is often to find out where exactly they hang out. Success in marketing on social media platforms is of...

Marketing
05:49