Tagged with b2b marketing strategies

Account-Based Marketing (ABM) 101

If you've been in the B2B marketing world for a while, you may have come across the term Account-based marketing (ABM). It may seem like the trendiest word on the block, but ABM is more than a fad with an expiry date. In fact, a survey has found that 97% of marketers said ABM creates a higher or muc...


How to create a Monthly B2B Newsletter

B2B Newsletters aren't actually as dull as we all make out, if sent to a targeted audience and read with the intended purpose in mind. At the heart of newsletters comes valuable information, genuine personality and a human touch that keeps people wanting to hear from you. Unlike a B2C newsletter, wh...