Tagged with content

Social Media Marketing: The What, Why & How

Social media marketing is best described as creating tailored content for each individual social media platform in order to drive engagement, reach and sharing with your target audience. To break that down, your content should be tailored for each social media platform to give it the best chance of ...

Marketing
07:24

Native Advertising Is Your Keys to Digital...

Native advertising is advertising that takes the natural form and function of whichever channel it operates – it means your fits right into wherever it's being displayed. That's what makes native advertising a bit more bearable to your audiences – it doesn't particularly disturb your experience....

Marketing
03:49

What is Inbound Marketing

With the rise of technology, the way we are marketed to has changed drastically. Digital marketing has gone from nice to have in the early 2000's to absolute necessity. In traditional marketing or outbound marketing you're fighting with the millions of other brands out there vying for the attention ...

Marketing
04:37

The Importance of Video Marketing in 2020

Video content is so popular these days as it gives our eyes a well-needed rest, and it's easily digestible in a search space loaded chock-a-block with textual content. Converting your content into video form has a bunch of benefits that actually take the cake in the form of potentially massive retur...

Marketing
04:00

Speak to Your Target Audience: 10 Steps for...

People aren't all the same, they have different needs and wants, different challenges and different goals. This can make defining a target audience for your marketing campaign pretty bloody difficult, all things considered. If you’re using content marketing to build trust and move folks closer to ...

Marketing
03:28

What Is Sales Enablement & Why Is It So...

Sales enablement is the process of providing your sales team with the information, content and tools to help them sell more effectively and efficiently. It prepares your sales team to conduct a more effective sales process which results in better sales results. A well planned sales enablement strate...

Sales
02:45

The Digital Marketing Sales Funnel

Typically, before truly becoming a customer, an individual goes through what we like to call the Digital Marketing Sales Funnel. It comprises of a variety of stages: from the buyer becoming aware of a product or service, to them doing their research, reaching out to the business before finally commi...

Marketing
03:54

Inbound Marketing? You're Already Doing It...

Maybe you’ve heard about inbound marketing, but don’t really know what it is. Or maybe you’ve heard some of the buzzwords we've thrown around – like content marketing, social media marketing and SEO – but don’t quite understand what we're on about. Inbound marketing is an approach focuse...

Marketing
03:36

Lead Nurturing: Make Friends & Influence Them

Lead Nurturing can be a tough concept to understand at the best of times even though it’s an integral part of a successful digital strategy. Relationship building is as important to your business as it is outside of it. You cannot assume that someone who likes your Facebook business page is certai...

Marketing
04:00

The Digital Marketing Sales Funnel

Typically, before truly becoming a customer, an individual goes through what we like to call the Digital Marketing Sales Funnel. It comprises of a variety of stages: from the buyer becoming aware of a product or service, to them doing their research, reaching out to the business before finally commi...

Marketing
03:54

Lead Nurturing: Make Friends & Influence Them

Lead Nurturing can be a tough concept to understand at the best of times even though it’s an integral part of a successful digital strategy. Relationship building is as important to your business as it is outside of it. You cannot assume that someone who likes your Facebook business page is certai...

Marketing
04:00

What Is Sales Enablement & Why Is It So...

Sales enablement is the process of providing your sales team with the information, content and tools to help them sell more effectively and efficiently. It prepares your sales team to conduct a more effective sales process which results in better sales results. A well planned sales enablement stra...

Sales
02:45