Tagged with digital marketing

HubSpot Update July 2020

Here is the July episode of our 'What's new in HubSpot' series - your monthly one-stop-shop to learn the ins and outs of Hubspot's latest features, and best practices for how you can use them to leave no potential power untapped! In this episode, we cover: [NEW] Add custom HTML for blogs [NEW] New h...

Hubspot
06:34

Where to start with Social Media Marketing

If you aren't marketing well on social media, you're underutilising arguably the most valuable marketing channels there are. The first step to effectively marketing to a specific segmented audience is often to find out where exactly they hang out. Success in marketing on social media platforms is of...

Marketing
05:49

How to Deliver Value through Email Marketing

As a digital marketer with loads of contacts, you have to remember that each of them is in a different stage of the buyer's journey. You need to cater your emails for people in the awareness, consideration and decision stages and for those who have bounced altogether. Sending the right email to the ...

Marketing
03:44

Social Media Marketing: The What, Why & How

Social media marketing is best described as creating tailored content for each individual social media platform in order to drive engagement, reach and sharing with your target audience. To break that down, your content should be tailored for each social media platform to give it the best chance of ...

Marketing
07:24

Native Advertising Is Your Keys to Digital...

Native advertising is advertising that takes the natural form and function of whichever channel it operates – it means your fits right into wherever it's being displayed. That's what makes native advertising a bit more bearable to your audiences – it doesn't particularly disturb your experience....

Marketing
03:49

3 Ways Chatbots Support your Sales Team

A bot is a computer program powered by Artificial Intelligence that simulates and processes human conversation, allowing us to interact with digital devices as though we were communicating with a real person. They span varying capabilities, some being automated answers to simple queries and others b...

Sales
04:13

What is Inbound Marketing

With the rise of technology, the way we are marketed to has changed drastically. Digital marketing has gone from nice to have in the early 2000's to absolute necessity. In traditional marketing or outbound marketing you're fighting with the millions of other brands out there vying for the attention ...

Marketing
04:37

What are Landing Pages & 6 Reasons You Need Them

Landing page is the best way to prospects to convert. Directing a lead to your homepage instead of a landing page is like finally plucking up the courage to ask that dreamy barista with the nose ring out for a drink, and then purposely going to the wrong bar. You started so strong but then shot your...

Marketing
03:18

Hacks for Your Sales Pipeline to Close More Deals!

Regardless of the size of a business, we're always looking for ways to reduce costs, increase margins and save time. Automation is the key to ticking off all three of those by sing few simple hacks that anyone can do at every stage of the sales pipeline. A sales pipeline is an organised way for your...

Sales
07:24

Understanding the Online Buyer's Journey

In our digital age your website is your best salesperson, working around the clock, every day of the week, all to give your customers a great first impression and provide value to prospective buyers. You give your website so much responsibility to provide the right information, to the right person, ...

Marketing
05:00

The 4 Elements You Need to Nail Your Social...

Social media has become a great part of digital marketing over the last few years. There are more people, being more social online than ever before, and any brand that isn’t doing their utmost to capitalise on that is ignoring a huge resource. Whether they’re sharing important life updates on Fa...

Marketing
03:59

The Importance of Video Marketing in 2020

Video content is so popular these days as it gives our eyes a well-needed rest, and it's easily digestible in a search space loaded chock-a-block with textual content. Converting your content into video form has a bunch of benefits that actually take the cake in the form of potentially massive retur...

Marketing
04:00