Tagged with digital marketing

How to Pivot your Content Plan on the Fly

As marketers, we know that things can change literally overnight. Sudden trends or global events divert peoples' attention, or competitors' marketing campaigns get too much traction from your target audience than you originally thought. When your audience's needs changes in conjunction with the shif...

Marketing
04:09

Which Social Media Platform Your Business...

Using Social media for your brand is an absolute essential marketing tool to get you found, engage with your customers and to create strong brand equity. But with so many platforms to choose from with each specialising in certain areas and used by specific demographics, it can get a bit overwhelmin...

Marketing
05:26

How Guest Blogging is Key to SEO Optimisation

Blogging plays a key part in strengthening your websites search engine optimisation. This is not a short-term practice and it is not the quickest route to improving your SEO. It’s a long-term strategy that requires long-term commitment. But the benefits that you can reap from guest blogging, which...

Marketing
04:39

Conversational Marketing 101: the Next Best...

Nowadays, people are hit over and over again by tidal waves of marketing messages on every channel out there. It’s not only annoying, but its making it hard for businesses to cut through the advertising noise and reach their people. For most marketers, there is a universal sentiment that more pers...

Marketing
06:57

How Search Engines Work and Ways to Get Noticed...

Before talking about SEO (search engine optimisation) strategies or even trying to understand SEO as a topic, let's get back to basics. Because how are you going to know how to standout to search engines if you don't even know how they work? Back in the beginning of the World Wide Web, getting conne...

Marketing
04:47

How to Get to Know Your Customer: 3 Steps to...

Developing a buyer persona is 100% the best way to understand the relationship between you and your consumer and learn the ins 'n' outs of who you're engaging with. With a little research and some real-life data, you can easily take the guess work-out out of the equation and identify who your custom...

Marketing
05:55

20 Tips for Getting the Most out of HubSpot

The difference between being successful and unsuccessful in HubSpot, is whether you're willing to do things others don't. So in 2020, you need to be making the absolute most out of your HubSpot investment. It doesn't matter if you're flying sky-high in the success stratosphere, there's always room t...

Marketing
08:41

The Long-Form Content Revival of 2020

Writing content might be something you enjoy doing, but you're desperate to get it over and done with, so you can move on to the next thing on your list, be it writing something else, sending out your emails or holding meetings with clients. But success in content, comes from truly putting yourself ...

Marketing
03:57

The Difference: Inbound and Outbound Marketing

The best way to explain inbound marketing is by comparing it to traditional, outbound marketing. It might have a fancy name, but outbound advertising is something we’re all incredibly familiar with: TV and radio ads, flyers, catalogues, magazine and newspaper ads, billboards, cold calls, weekly ne...

Marketing
04:05

Twitter Facts & Statistics

With social media becoming the essential element that pulls your entire digital marketing strategy together, it's important to understand all the tools you have at your disposal. When considering all of the social media platforms, Twitter marketing can be quite complex, given its short life span and...

Marketing
03:15

Inbound: The New Digital Marketing

Inbound is a business philosophy based around helping people. It encourages a humanistic and personable approach to business which helps brands create meaningful relationships with strangers, prospects, or customers. This means that inbound businesses are extremely customer-centric – they take spe...

Marketing
04:30

YouTube by the Numbers

Although YouTube is not the first social media platform that comes to mind when talking about social media advertising, it's become an important tool with over 1.9 billion monthly users on the service. If you've got some doubts if YouTube Advertising could be work for you as part of your social medi...

Marketing
02:48