Tagged with digital marketing strategy

Conversational Marketing 101: the Next Best...

Nowadays, people are hit over and over again by tidal waves of marketing messages on every channel out there. It’s not only annoying, but its making it hard for businesses to cut through the advertising noise and reach their people. For most marketers, there is a universal sentiment that more pers...

Marketing
06:57

How to Get to Know Your Customer: 3 Steps to...

Developing a buyer persona is 100% the best way to understand the relationship between you and your consumer and learn the ins 'n' outs of who you're engaging with. With a little research and some real-life data, you can easily take the guess work-out out of the equation and identify who your custom...

Marketing
05:55

The Long-Form Content Revival of 2020

Writing content might be something you enjoy doing, but you're desperate to get it over and done with, so you can move on to the next thing on your list, be it writing something else, sending out your emails or holding meetings with clients. But success in content, comes from truly putting yourself ...

Marketing
03:57

The Difference: Inbound and Outbound Marketing

The best way to explain inbound marketing is by comparing it to traditional, outbound marketing. It might have a fancy name, but outbound advertising is something we’re all incredibly familiar with: TV and radio ads, flyers, catalogues, magazine and newspaper ads, billboards, cold calls, weekly ne...

Marketing
04:05

Twitter Facts & Statistics

With social media becoming the essential element that pulls your entire digital marketing strategy together, it's important to understand all the tools you have at your disposal. When considering all of the social media platforms, Twitter marketing can be quite complex, given its short life span and...

Marketing
03:15

Inbound: The New Digital Marketing

Inbound is a business philosophy based around helping people. It encourages a humanistic and personable approach to business which helps brands create meaningful relationships with strangers, prospects, or customers. This means that inbound businesses are extremely customer-centric – they take spe...

Marketing
04:30

YouTube by the Numbers

Although YouTube is not the first social media platform that comes to mind when talking about social media advertising, it's become an important tool with over 1.9 billion monthly users on the service. If you've got some doubts if YouTube Advertising could be work for you as part of your social medi...

Marketing
02:48

Instagram Advertising - Do's & Don'ts List

As far as social media marketing is concerned, Instagram is definitely the way to go. It gets 58 times more engagement per follower than any other channel, meaning you get a whole lot more bang for your buck. Instagram has 500 million daily active users and on average 4.2 BILLION ‘likes’ are han...

Marketing
05:23

LinkedIn Key Statistics for 2020

LinkedIn is seen as the Facebook for white collar works and the concrete cowboys. It's a social media platform used for business networking, to find corporate jobs, to celebrate business wins or to become a thought-leader in an industry. People share here news about awards that mean something in bus...

Marketing
03:33

Improve Your Facebook Advertising Using These 3...

Wondering how to use native advertising to actually get your message heard by your audience? Facebook advertising is one of the most powerful marketing tools you can leverage. If you can get to grips with the targeting tools in the backend of Ads Manager on Facebook, you'll be well on your way to ma...

Marketing
05:11

Where to start with Social Media Marketing

If you aren't marketing well on social media, you're underutilising arguably the most valuable marketing channels there are. The first step to effectively marketing to a specific segmented audience is often to find out where exactly they hang out. Success in marketing on social media platforms is of...

Marketing
05:49

How to Deliver Value through Email Marketing

As a digital marketer with loads of contacts, you have to remember that each of them is in a different stage of the buyer's journey. You need to cater your emails for people in the awareness, consideration and decision stages and for those who have bounced altogether. Sending the right email to the ...

Marketing
03:44