Tagged with digital marketing strategy

Email Marketing for Each Stage of the Buyer's...

There's no such thing as a perfect email strategy, so it's important to consider the thought process of users at each stage of the buyer's journey along the way. To avoid being missed amongst the daily flow of mail, creating content which is relevant and appropriate to your users at each moment of t...

Marketing
08:37

The Importance of A/B Testing your Landing...

A/B Testing or Split Testing refers to the comparison of two versions of the same piece of content, with one item changed on the variation. For instance, you might create a variation of an existing landing page and tweak the headline, or change the colour of the CTA. Intuition and consumers' somewha...

Marketing
07:11

How to Keep Up when your Buyer Personas' Needs...

During this Covid-19 period your customers needs are changing and they are more demanding, which means your audience are looking to your brand as a source of comfort and consistency. However, as isolation regulations come and go, emotions run high and tension continually mounts, it’s hard to know ...

Marketing
04:54

8 Ways to Repurpose Your Content While...

In most instances, newly published content doesn’t always make the biggest splash in the wider audience pool. So, by repurposing your content for different channels, you create new forms of engagement for people who would otherwise not bother looking at your material. Not only is repurposing conte...

Marketing
09:34

How to Pivot your Content Plan on the Fly

As marketers, we know that things can change literally overnight. Sudden trends or global events divert peoples' attention, or competitors' marketing campaigns get too much traction from your target audience than you originally thought. When your audience's needs changes in conjunction with the shif...

Marketing
04:09

Which Social Media Platform Your Business...

Using Social media for your brand is an absolute essential marketing tool to get you found, engage with your customers and to create strong brand equity. But with so many platforms to choose from with each specialising in certain areas and used by specific demographics, it can get a bit overwhelmin...

Marketing
05:26

How Guest Blogging is Key to SEO Optimisation

Blogging plays a key part in strengthening your websites search engine optimisation. This is not a short-term practice and it is not the quickest route to improving your SEO. It’s a long-term strategy that requires long-term commitment. But the benefits that you can reap from guest blogging, which...

Marketing
04:39

Conversational Marketing 101: the Next Best...

Nowadays, people are hit over and over again by tidal waves of marketing messages on every channel out there. It’s not only annoying, but its making it hard for businesses to cut through the advertising noise and reach their people. For most marketers, there is a universal sentiment that more pers...

Marketing
06:57

How to Get to Know Your Customer: 3 Steps to...

Developing a buyer persona is 100% the best way to understand the relationship between you and your consumer and learn the ins 'n' outs of who you're engaging with. With a little research and some real-life data, you can easily take the guess work-out out of the equation and identify who your custom...

Marketing
05:55

The Long-Form Content Revival of 2020

Writing content might be something you enjoy doing, but you're desperate to get it over and done with, so you can move on to the next thing on your list, be it writing something else, sending out your emails or holding meetings with clients. But success in content, comes from truly putting yourself ...

Marketing
03:57

The Difference: Inbound and Outbound Marketing

The best way to explain inbound marketing is by comparing it to traditional, outbound marketing. It might have a fancy name, but outbound advertising is something we’re all incredibly familiar with: TV and radio ads, flyers, catalogues, magazine and newspaper ads, billboards, cold calls, weekly ne...

Marketing
04:05

Twitter Facts & Statistics

With social media becoming the essential element that pulls your entire digital marketing strategy together, it's important to understand all the tools you have at your disposal. When considering all of the social media platforms, Twitter marketing can be quite complex, given its short life span and...

Marketing
03:15