Tagged with marketing strategy

How to Pivot your Content Plan on the Fly

As marketers, we know that things can change literally overnight. Sudden trends or global events divert peoples' attention, or competitors' marketing campaigns get too much traction from your target audience than you originally thought. When your audience's needs changes in conjunction with the shif...

Marketing
04:09

Conversational Marketing 101: the Next Best...

Nowadays, people are hit over and over again by tidal waves of marketing messages on every channel out there. It’s not only annoying, but its making it hard for businesses to cut through the advertising noise and reach their people. For most marketers, there is a universal sentiment that more pers...

Marketing
06:57

Instagram Advertising - Do's & Don'ts List

As far as social media marketing is concerned, Instagram is definitely the way to go. It gets 58 times more engagement per follower than any other channel, meaning you get a whole lot more bang for your buck. Instagram has 500 million daily active users and on average 4.2 BILLION ‘likes’ are han...

Marketing
05:23

The psychology of Call to Actions: convincing...

Call-to-Actions are some of the under-appreciated workhorses of the marketing world. Sure, landing pages look flashy and a good form can pull phone numbers like no bodies business, but few people stop and give the humble CTA more than a second thought. Despite that, a strong CTA can make all the dif...

Marketing
02:39

YouTube Advertising: How to Guide

In the new digital age, commercials aren't just for television, the same ad you run on TV can be optimised and targeted to reach your target audience on YouTube and across social media. With 1.9 billion monthly active users, it'd be crazy to overlook Youtube advertising as part of your digital marke...

Marketing
04:23

The Ultimate Guide to Content Offerings

Today, content is the new language of inbound marketing around here. The vast majority of consumers engage in your content before deciding to do business with you, and with such a huge emphasis placed on publishing content, it’s important that you’re leaving no stone unturned and leverage all th...

Marketing
07:17

Agency Update August 2020

We're back to keep you updated on what we've been up to this past month that has changed up the way we market, sell and service to our customers. In this episode we'll speak about: - our 12-week internship program with Queensland University of Technology; - personalised marketing strategy and our ef...

Marketing
06:23