The Importance of A/B Testing your Landing Pages in 2020

A/B Testing or Split Testing refers to the comparison of two versions of the same piece of content, with one item changed on the variation. For instance, you might create a variation of an existing landing page and tweak the headline, or change the colour of the CTA.

Intuition and consumers' somewhat inconclusive reliance on a 'hunch' is one of the most powerful forces driving a customer to buy. The gut feeling a person gets about your business will be a major determinant of whether or not they choose to convert.

For this reason, we need to create an interface that establishes trust, knock over any roadblocks that may stand in the way and hack into the minds of our customers to find out what makes them tick!

Watch this video to learn how A/B Testing allows you to make data-driven decisions to improve the user experience and ultimately boost your conversions!

To learn even more read the blog here https://www.nbh.co/articles/the-importance-of-ab-testing-your-landing-pages-in-2020

#marketing #landingpage #A/Btesting

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