What is PPC - A Beginners Guide

January 29, 2020 marketing
Don't know where to start when it comes to pay-per-click? You've come to the right place! Keep watching on to learn the basics of PPC advertising and how it can help you!

Learn more here - https://www.nbh.co/articles/what-is-ppc-and-how-does-it-work

-------
WHO IS NEIGHBOURHOOD?

Neighbourhood is a customer engagement agency that works to do three simple things for our clients... Find their people, Sell to their people, and Keep their people. We build brands, grow sales and shine a light on how businesses can better serve the world. We help our clients win hearts and minds throughout the entire customer journey, building stronger, longer-lasting relationships with their customers.

That's where the name 'Neighbourhood' comes from - we're community builders. At Neighbourhood, we know that this is only part of the customer journey and that there's more to a relationship than a good first impression.

That's why it's going to be our mission to help brands build their marketing systems, develop sales strategies that get them results and work to maintain the relationships they build in the long term. Welcome to the Neighbourhood!

Learn more - www.nbh.co

Conversational Marketing 101: the Next Best Thing in Digital

Nowadays, people are hit over and over again by tidal waves of marketing messages on every channel out there. It’s not only annoying, but its making it hard for businesses to cut through the advertising noise and reach their people. For most marketers, there is a universal sentiment that more pers...

Marketing
06:57

How Search Engines Work and Ways to Get Noticed By Them

Before talking about SEO (search engine optimisation) strategies or even trying to understand SEO as a topic, let's get back to basics. Because how are you going to know how to standout to search engines if you don't even know how they work? Back in the beginning of the World Wide Web, getting conne...

Marketing
04:47

How to Get to Know Your Customer: 3 Steps to Buyer...

Developing a buyer persona is 100% the best way to understand the relationship between you and your consumer and learn the ins 'n' outs of who you're engaging with. With a little research and some real-life data, you can easily take the guess work-out out of the equation and identify who your custom...

Marketing
05:55

20 Tips for Getting the Most out of HubSpot

The difference between being successful and unsuccessful in HubSpot, is whether you're willing to do things others don't. So in 2020, you need to be making the absolute most out of your HubSpot investment. It doesn't matter if you're flying sky-high in the success stratosphere, there's always room t...

Marketing
08:41

The Long-Form Content Revival of 2020

Writing content might be something you enjoy doing, but you're desperate to get it over and done with, so you can move on to the next thing on your list, be it writing something else, sending out your emails or holding meetings with clients. But success in content, comes from truly putting yourself ...

Marketing
03:57

The Difference: Inbound and Outbound Marketing

The best way to explain inbound marketing is by comparing it to traditional, outbound marketing. It might have a fancy name, but outbound advertising is something we’re all incredibly familiar with: TV and radio ads, flyers, catalogues, magazine and newspaper ads, billboards, cold calls, weekly ne...

Marketing
04:05